Tiffani Daniels

About

Tiffani Daniels is a business and social impact leader. She is currently the Director of Consumer Loyalty & Rewards at General Mills after a three-year tenure leading the Minnesota Business Coalition for Racial Equity (MBCRE) as its inaugural managing director. She led the organization’s operations, partnership development and member engagement strategies to advance racial equity by leveraging the resources of Minnesota’s business community.

Tiffani is a 15-year marketing veteran, with a career that has touched many household brands and began in global advertising agencies BBDO Worldwide and McCann Worldgroup. As a brand manager and P&L leader for General Mills, she led growth in the cereal and snacks portfolios. In addition to her official roles, she has long supported and led corporate diversity, equity, and inclusion initiatives to support underrepresented groups in the workplace. In 2024, Tiffani was recognized by the Minneapolis St. Paul Business Journal as one of the region’s top women in business. She is an active member of her church, Fellowship Minneapolis, and volunteers her time to several community organizations and nonprofits. Tiffani holds a Bachelor of Journalism from the University of Missouri and an MBA from the University of Michigan Ross School of Business. She lives in the Minneapolis area with her husband Dameon and sons, Quincy and DJ.